If you’re involved in the Esports scene and watch livestreams of competitive gameplay on Twitch whether it be World of Warcraft, Heroes of the Storm, Player Unknown’s Battlegrounds, Fortnite, or various other games, you know the name Method Gaming. If not, you might know it by its iconic logo of an orange M on a black background.
Method Gaming was formed with the goal to progress Esports throughout the world. Esports are defined as competitive video games that tend to be massively multiplayer online. The popularity of Esports has really skyrocketed in the last decade, particularly since the late 2000’s. According to a segment done by CBS Sunday morning in 2014, that year a League of Legends Esports tournament broadcasted online on Twitch.tv averaged 27 million viewers, yet that year the Major League Baseball’s World Series only averaged 14 million viewers. Numbers have been going up exponentially since 2014, so it’s safe to say that Esports are here to stay and are becoming an even bigger phenomenon every day.
Method Gaming is an organization that believes in the future of esports and it is their mission to progress this sport the best that they can. Method Gaming was created by founder Scott “Sco” McMillan–a prolific World of Warcraft gamer and streamer on Twitch. Method help Esports grow by sponsoring talented, accomplished gamers of various games, giving them both fame and notoriety as both teams and individuals. Method makes dreams come true for people to become professional gamers and do what they love.
If you buy merchandise on the Method website, you are directly supporting their brand sponsor more and more gamers worldwide: “By purchasing this merchandise, not only do you support Method and its players, you also support our mission: to progress esports. The upwards trend in our logo symbolises this mission of progress and our ongoing quest to make a difference.” By actually stating their motto in the merchandise area of their website, they confirm that what people do helps the Method brand and Esports as a whole. People can click on the “Teams” tab in the navigation menu and see all the teams and individuals who are sponsored by Method with a photo and quick bio on who they are and why they are a part of the organization. If that player is streaming, their stream is embedded in the website so that you can actually see the person behind the biography in action. Visual storytelling is a great way for people to feel involved and to connect with the players they root for.
Method humanizes their brand by blogging and posting updates/articles directly on their own website, but also by streaming live on Twitch and being extremely active on Twitter, Instagram, and other popular social media platforms. Method has their own official channel on Twitch, but they also have a Twitch Method Community that links all streamers who represent their brand brand so that people can find all Method streamers on Twitch either through Twitch or from the official Method website.
Method Gaming has really changed the way that the world views Esports in the way that they create interesting content, sponsor gamers worldwide, and turn people’s dreams into realities. By supporting Method, we support Esports as a whole and will continue to watch the sport explode in popularity and relevance in our society.
VITAMINPEE 